DIRECTOR, BRAND CREATIVE | PANERA BREAD | SAINT LOUIS | 2017 - PRESENT
Lead in-house Design and Communication Team.
Develop creative for all marketing needs ensuring consistent voice across all communication.
Ensure thematic consistency and brand DNA are reflected in all business channels.
Create and execute guidelines for Brand Book and Style Guide.
Elevate the importance of design within the organization.
ASSOCIATE CREATIVE DIRECTOR | CALERES | SAINT LOUIS | 2016 - 2017
Supported creative team by providing leadership and guidance to produce high-level creative.
Led team to strategically conceptualize creative campaigns in support of all marketing objectives.
Assured that relevant style and fashion is infused in all creative work consistent with brand positioning.
Promoted clear brand marketing objectives and effective communication of message strategy.
Directed, designed and developed the production of creative marketing and brand assets.
CREATIVE STRATEGIST | NORDSTROM | SEATTLE | 2015 - 2016
Supported the creative vision and design aesthetic for campaigns across all channels.
Established creative goals and delivered strategic solutions to meet creative and business objectives.
Communicated and pitched clear creative concepts to senior leadership team and stakeholders.
Strove for innovation by actively seeking out new design trends, experiences and technology.
Mentored, led and inspired vision for designers, artists and writers.
ENVIRONMENTAL DESIGNER | NORDSTROM | SEATTLE | 2013 - 2015
Liaised with Marketing and Creative teams on brand initiatives and project objectives.
Developed and evolved design concepts that support the marketing strategies of the company.
Presented concept renderings to Visual Merchandising leadership and teams.
Reviewed designs with Store Operations to ensure proper execution of the campaign.
Maintained a strong understanding of software and available tools to produce detailed 3D renderings.
ART DIRECTOR | FILM AND TELEVISION INDUSTRY | LOS ANGELES | 2007-2013
Directed art department operations for film, television, photography and online media productions.
Created content for a broad range of industries and leading brands, including Nike and Budweiser.
Collaborated with agencies including Weiden+Kennedy, Saatchi and Saatchi, Deutsch and Anomaly.
Bachelor of Fine Arts in Studio Art, University of Tennessee, Knoxville, Tennessee
Fine Art Media Coursework, Art Center College of Design, Pasadena, California
Continuing Studies, Graphic and Web Design, School of the Art Institute of Chicago