Creative Director

About

b. 1986, HK.

 

Hello. Welcome to my site.


With over a decade of experience as a forward-thinking Creative Director, I have a proven track record of driving impactful marketing initiatives that consistently exceed expectations. Throughout my career, I've led dynamic creative teams and orchestrated innovative campaigns for renowned brands, delivering measurable results and earning industry recognition.

As the head of Enterprise Mobility's North American creative division, I oversee both in-house talent and agency partners, ensuring seamless collaboration and maximizing the collective expertise of diverse teams. Together, we craft compelling narratives and engaging visual content for leading brands such as Enterprise Rent a Car, National Car Rental, and Alamo Rent a Car.

Through strategic leadership and collaboration, I've spearheaded campaigns that resonate across diverse audiences, from B2B to B2C and B2G sectors. My approach to creative development is rooted in innovation and strategic thinking. I leverage emerging trends and technologies to deliver cutting-edge solutions that drive brand engagement and fuel growth.

By fostering a culture of creativity and collaboration, I empower my team to push boundaries and deliver results that surpass expectations. I am passionate about the power of storytelling to connect brands with audiences on a deeper level. My commitment to excellence, combined with a keen understanding of market dynamics, enables me to deliver impactful campaigns that leave a lasting impression.