Enterprise Mobility “Every Way Forward”

Global Brand Launch
Creative Director
2024

The launch of Enterprise Mobility marked the introduction of a new global corporate brand and a new chapter for one of the world’s largest mobility companies.

Developed in collaboration with BBDO, our global creative agency, the campaign spanned film, photography, digital, social, print, out-of-home, and experiential activations designed to introduce the new brand to Business-to-Business (B2B) and Business-to-Government (B2G) audiences around the world.

As the client-side Creative Director, my role was to guide the creative expression of the brand across every touchpoint, partnering closely with agency, production, and internal teams to ensure the work remained consistent, strategically aligned, and relevant for each audience and channel.

From production in Los Angeles with director Garth Davis to landmark moments in Times Square and on the Las Vegas Sphere, the campaign unfolded across multiple cities and mediums, bringing a new corporate identity to life on a global stage.

Looking back, what stands out most are the moments between the milestones—the conversations on set, the collaboration across disciplines, and the experience of watching a new idea become a new brand.

Those moments are as much a part of the story as the campaign itself.