Enterprise “Here For It”

Global Brand Campaign
Creative Director
2025

Created in partnership with BBDO, Here For It was the first truly global creative platform for the Enterprise brand, introducing a more emotional and human expression of the company’s identity.

The campaign shifted Enterprise beyond functional messaging toward a simple idea rooted in the people behind the brand: wherever life takes you, Enterprise is here for it. Built around authentic moments of movement, uncertainty, and opportunity, the work positioned Enterprise not simply as a transportation company, but as a trusted partner in the moments that matter most.

Produced with Smuggler and directed by Guy Shelmerdine, the campaign was filmed in Barcelona, creating a flexible global asset library designed to scale across television, digital, social, out-of-home, sponsorships, and regional executions around the world.

As Creative Director, I led the client-side creative development and global execution, partnering with BBDO and production teams from strategy through launch while helping ensure every expression of the campaign remained strategically aligned and globally consistent.

The result established a long-term creative platform that gave Enterprise a more human, optimistic, and globally unified voice—one designed to evolve across markets while remaining grounded in the people who make the brand different.